If you’re looking to start Mobile Hairdressing or wanting to grow your existing clientele then you need to read this blog which covers the top 7 things you’ll need to do to become a mobile hairdresser
- Equipment & Products
Before you can even start taking on clients or practising on family and friends first you will need to invest in your equipment and products for either hair or makeup. Depending on your budget you may need to plan accordingly in order to build up your kit.
First, decide what kind of hairdresser or makeup artist you want to be and then make a list of the items you will need to stock up your kit. For example if you are going to be a wedding hairdresser then you may not need to worry about buying things like colours, but you may need to be well connected to supplies of bridal hair pieces for easy and fast access to hair accessories, this may be an additional selling point for your services. If you are looking to do general hairdressing like cuts and colours then your equipment will differ from that of a hairdresser who specialises in weddings, hair ups, and hairstyling. If you are looking for a great hair stockist of general hairdressing colours and products you might like to try Farmavita who offer a 10% discount to our customers.
To help you get started with purchasing all of your equipment we suggest making a list of most important to less important and work your way through it that way.
Another good tip is to make sure you have back up equipment in case something breaks on the day. Nothing worse than being stuck halfway through a blow dry only to have your hairdryer break…
Being organised is going to be crucial in order to keep your clients happy. If you are not a naturally organised person we would suggest buying a diary and start using it to document all your interactions and bookings to ensure you don’t end up doubling up or missing appointments. Take your diary with you everywhere whether its a digital diary or a paper diary make sure it never leaves your side. When you become a mobile hairdresser you will have to get used to customers contacting you through multiple online channels and at all hours of the day.
For your own sanity, make sure you have days where you simply have to yourself and make sure to set up autoresponders so that your customers know when to expect to hear back from you.
Having a structured website that sends enquiries direct to your inbox will also be helpful, if you are not receiving majority of your leads through your website then you may need to re-look your website structure.
You may also want to look into getting some online booking software for when your clientele gets bigger.
3. Marketing & Customers
Bringing in a constant stream of new clients as well as marketing and retaining you old clients is a balance, you you don’t have the skills or time to do it yourself, it would pay to get someone who can. Look into agencies or consultants that will be able to help with adhoc tasks to manage your marketing process and execution for you.
You should be able to bring in customers from both online and offline marketing techniques. The best online channels for generating mobile hairdressing and makeup clients are SEO, Google Adwords, Facebook, Instagram, Content Marketing, Video & Influencer Marketing. Offline marketing that works is partnering with like businesses and start a referral program, attend local events and establish yourself as an expert in your field and really live and breathe what you do day in day out. You are your best marketing tool!
If you would like to start a free trial listing on our site today you can fill out the form here and get clients now
4. Reliable transport
Firstly, make your boundaries, where are you willing to travel to and how far. If you allow to take clients further away, do the numbers and work out what you need to be charging them in order to make it worthwhile for you. If you are just starting out you may want to provide some free mobile hairstyling for free in exchange for content.
Once you have figured out where you are willing to travel then make sure you have reliable transport to get from A to B. Either have a good car or invest in a good car, always have a back up plan in case the unexpected happens, you should have an “emergency budget” set aside for unplanned uber or taxi fares or bus or train tickets in case your car breaks down. You may be able to set your pricing accordingly to allow for uber or taxi fees if that’s your preferred method of getting to your location.
Networking is the best way to get clients offline. Collaborating with businesses who are in a similar industry to you but are not direct competitors are good to have on board to compliment on another and begin a referral marketing program.
Personal networking and branding of yourself offline and online, make sure you are who you say you are and your actions match up to who you are as a business owner, this will help establish you as an expert in your industry and build credibility around your brand.
Don’t be afraid to give up your time to teach or to conduct a educational meetup. It’s a great way to meet people and get your name and face out there.
6. Get Certified
If you are not already qualified make sure that you are before you start, to become a hairdresser you will need to complete a certificate from tafe. Then go and get experience, if its slow getting clients with less experience you may need to offer some of your services for free to begin with to help build your confidence and portfolio of work and or trial out on family and friends.
Be patient, if you are just starting out or wanting to increase your existing clientele you will need to have patience and persistence, keep showing up and doing the work. If you keep at it you will achieve more clients and a more steady stream of clients.