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Mobile Hairdressing is the Next Big Industry

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Apr 09
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The next big industry to receive a major disruption thanks to the tech boom might be right in front of your face.

Hairstylists and makeup artists are bailing from the long hours and low pay of salon life to start their own company and Mobile Hairdressers, a website that advertises qualified hairdressers and makeup artists and connects them to customers.

“I started Mobile Hairdressers to help talented hairstylists open their own businesses or grow their client base in the mobile space,” says Mobile Hairdressers founder Avelyn Mellington. “Theres such a huge demand for mobile hairdressers so by providing hairdressers with nearby clients, my website allows them to focus on doing the work.”

Mellington, tech entrepreneur, realized that the hairstyle and beauty industry was ripe for modernization after a extensive market research and working closely with hairdressers and understanding their frustrations in the industry as well as market demand. 

“I speak to a lot of hairdressers and makeup artists who are simply not happy with the way they are treated in the salon and how much they are paid,” says Mellington. “Meanwhile, there are consumers out there like busy mums or corporate travellers who need a hairdresser but simply don’t have the time to sit in line for a salon appointment.”

Mellington’s solution was Mobile Hairdressers, a website that pairs these two elements together. Clients can select hairdressers in their area after a simple search and get a quote from a qualified stylist through the site. From there, qualified hairstylists and makeup artists meet the clients at the agreed-upon address.

“For us, the biggest thing is quality – we make sure that all of the hairdressers on our site are licensed, insured and qualified to ensure the quality work,” says Mellington. “There are lots of hairdressers out there who undercut the market by selling their services cheap and advertising their trade on buy swap sell sites – that’s not what we’re doing here. We’re providing high quality hairdressers with access to clients who want to look great, you pay for what you get. We’ve had customers come to us in tears, begging us to fix their hair because they booked a hairdresser from a discount website.”

Mobile Hairdressers is currently filling appointments in Melbourne, Sydney, Adelaide, Brisbane, Northern Beaches, Sunshine Coast, Perth and Gold Coast. Stylists who wish to join the site as Mobile Hairdressers can email us at enquiries@mobilehairdressers.net.au to see if you qualify. 

5 Outrageous Christmas Trends Going Viral

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Dec 24
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Christmas is just around the corner and everyone is in a festive mood. This holiday season, people who know how to celebrate holidays took their love for Christmas to another level and set some amazing makeup, hair and beauty trends that took over the internet and the holiday trends for 2018 like wildfire. Even men did not resist their festive spirits and got on with creativity just to celebrate Christmas. It is that glorious time of the year where everyone is happy. Buying presents for your friends, family and loved ones is a tradition all across the planet. It is amazing to enjoy yourself through the holidays but keeping up with the beauty looks is equally as important so here is the list for the most popular beauty trends this Christmas.

 

1.Santa Hat Eyebrows

santa hat eyebrowsIf you cannot roam around with a Santa hat on but want to match the Christmas holiday vibes, Santa Hat Eyebrows are just the right trend for you to follow. Put on your usual makeup except work the Santa magic on your eyebrows. Outline your eyebrows like you always do, conceal and repeat but do one thing more, add some deep red color to your eyebrows with either your eyeshadow palette or red matte lipstick. Remember to add a little fur pompom at the corner of your eyebrow to add the final touch to it.

2. Glitter Beard

 glitter-beard-kitMakeup is for everyone and so is glitter. Yes, shout out to all the guys out there who love glitter. It’s about time to use your glitter love for the Christmas holiday spirit. This trend is not exactly the latest one but it is still very popular. If you have a beard, you can most certainly try this crazy look and go to that one party where you can flaunt your Christmas love. Just gel out your beard with your favorite colored glitter. You are all good to go. Not only this look catches you a lot of attention but it also makes you stand out like no other. Add a little glitter to your beard and prepare for the best holidays. Visit http://wow-gift.com/glitter-beard-kit/ for more info on the glitter beard kit. 

3. Christmas Tree Eyebrows

christmas tree eyebrowsHere is another crazy eyebrow trend that our girls love to carry on. The obsession with eyebrows is quite difficult to explain but as long as we all have fun, no issues, right? If you are an Instagrammer or a photo lover, your Christmas tree eyebrows would surely look fantastic this Christmas season. It is all about how you carry your trends and style with confidence so if you are confident about following this trend, kudos to you. A YouTube vlogger, Taylor R. just felt creative one Christmas day and created this amazing trend that received a millions of follows. 
 

 

4. Candy Cane Eye Liner

Candy-Cane-Eyeliner-IdeasEyes do all the talking. Looking for a Christmas look that will look equally as sexy as your dark eyeliner? Then you have got the candy cane eyeliner trend. Spread the candy cane love with your make up skills and use the colors red and white for your eyeliner. It will look fabulous and festive. However, be careful not to mess it up. You have to get to that Christmas party just on time.



5. Rudolph Bun

In this world of crazy trends, his hairstyle took the high way up and guess what followed? The reindeer headband. Just curl up your hair in a regular messy bun and add some candy cane clips with the Rudolph headband to get into the Christmas mood with style!

rudolf bun

 

 

Top Hair Trends of 2018!

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Dec 21
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People quickly adopt every trend that blows up the internet nowadays. Whether its a celebrity pulling it off or a famous figure mentions it, if everyone loves it, you have got to as well. In terms of make-up, hair and clothing trends, women in 2018 know exactly how to dress up perfectly for almost any event. A girls’ night out, a wedding event, a regular blind date or whatever may be the occasion, talk about slipping in through looking like they just walked out of the salon.

Here is the truth, those hair trends that took over the year 2018 do not cost you anything at all except maybe a little time for dressing up before you go out. Easiest to transform your hair in, these hair trends can be seen almost everywhere in 2018. We took out the five best hair trends that helped girls rock everybody’s world with killer looks and you must have had yourself or one of your friends definitely pull one of these off this year!

1. Curly Braided Ponytail

braided pony tailThis hair trend blew up in 2018. Suitable for almost every time you want to go out, work, parties, a coffee date or a family dinner. This hair trend is the simplest yet the fanciest to pull off like you just walked out the red carpet. Keeps you looking girly and makes you feel pretty enough to show off your hair, this hairstyle starts with only giving your hair loose waves with the help of a curler, tie your hair into a ponytail from below and make a French braid with the fringes at the top of your hair, simply connect it at the back with your ponytail and you are ready to go.

2. Curtain Fringes

curtain fingeBringing you back to the ’70s, these curtain fringes are back and stayed for a long time in 2018. This hairstyle blew up after Selena Gomez and Camila Cabello pulled it off at different red carpet events all throughout 2018 and now they are everywhere. Very simple yet elegant. If you have your front bangs all grown out, this hairstyle is definitely for you. Just give them a decent split from the middle front and you are free to do whatever you wish with the hair at your back.

3. Sleek & Chic

This hairstyle blew up on the internet a little too early at the start of 2018 and it was perfect for a lot of girls who have the confidence to pull it off on fancy night events. It makes you look lavish, thin and incredible. Just use a lot of hairspray and you are good to go. This sleek and chic hairstyle is all about making sure your hair is sleek and stuck to your head with loose ends giving you a really sexy look. Just start from the bottom to all the way up using hairspray and voila!

4. Jaw Bobs

jaw bobA lot of girls, and we mean A LOT of girls found it feasible and cute to adopt this hair trend and we do not blame them. Gives you the cutest yet the strongest girl power look. Chopping off your hair into this really slick bob cut with your hair falling down up to the jawline is what 2018 hair tr
ends are all about and it looks equally amazing.

5. Face Framing Layers
These layers have now become the only modern-day hairstyles that will go a long way. Still keeping you capable of throwing them up in a bun at the end of a hectic day, all you have to do is just let them loose to fall a little over your face giving you this amazing modern day look.

How Kylie Jenner Built an Empire & Made MILLIONS, All Before Age 21

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Dec 16
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kylie jenner lip kits

Success certainly has its charms. We all know and want it just as much as the next person. It is equally appealing as is it difficult to get, and some would say only the very luckiest of people will ever have the chance to make it BIG. However one idea, hard work and some money is all that it takes for some people. Reality star Kylie Jenner, was merely a ten-year-old child when she debuted in her family’s reality TV show and had no idea that her life will take such a quick turn in the finance, fame and cosmetic looks department. It all started with her infinite love for lipsticks ever since she was a child. The money she had been saving up for about ten years from her family reality show Keeping Up With The Kardashians. 

Talk about taking the right steps at the right time. She put her investment and her dream to make interesting and commercial lipsticks or should i say “lip kits” and all the other cosmetics that are used add to her range and growing bank balance.

Initially, Kylie only put a lip kit out to the market but much to her surprise, the first wave of the online selling crashed the website and made over $300 Million sales in the first year. The product only consisted of matching lip liners and interesting lip shades which is why she named her company Kylie Lip Kip but later after two years of such incredible sales and an exponential fan base, she turned the brand name into Kylie Cosmetics finally looking forward to doing more makeup products for the future. All of this fame and success had a couple of things behind it, her fame ever since she was a child and the right people to help her through i.e. her family. She has her mom Kris Jenner as her manager and she uses the term “momager” for her mom who gets paid 10% of her total income.

But the questions stands how did she manage to create a massive empire all through just one cosmetic product such as a lip kit? Here’s is how she made it on the cover of Forbes a year after her brand blew up the internet at the age of just 21. 

1. The Power of Social Media

Over the years, all Kylie did was maintain an incredible personality on Instagram and Snapchat. Yes, it is unbelievable but that is all she did for the most part. Currently, she has 121.3 million followers on Instagram making her the land on number 8 in the list of top ten most followed accounts on Instagram.

2. Fame From Debut Years 

Using her family fame brought to her through a TV reality show called Keeping Up With The Kardashians as leverage allowed her to become known world wide from a super young age which gave her a lot of time to gain the trust and admiration of her fans and followers over the years allowing them to see how fast and beautiful she has grown. 

3. Fan Base & Honesty 

With her huge fan base straight from Instagram and Snapchat only did she manage to land a very surprising rate of sales on the first release. However, she took the honest way out and later admitted to having used lip fillers so she could model for her self-made product of lip kits and now other cosmetics too which only showed her dedication to working hard to make high-end quality products for her fans and follower internationally. No one minded since it has become more mainstream to use minor facial surgeries and it only enhanced her looks making her appear prettier than ever. 

Not every teen at the age of just 20 has 215,000 million in their pocket but it is easy to lose such money especially when you are young and rich. However, Kylie Jenner put her long forgotten dream into reality with all the right tactics and finally becoming one of the youngest entrepreneurs in the world.

If you would like to purchase some of Kylie Jenners product, you can head over to her online shop here as she’s about to launch her Christmas collection.

 

woman washing face

What Really Happens If I don’t Wash Off My Makeup?

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Oct 11
0

In the modern world where life has become too much busy, taking out time to pamper yourself seems to be an illusion. Many women wish to look admirably attractive all through the day and for that they get several beauty treatments and apply high quality makeup too but till night they become too tired that cleansing off the makeup seems to be an unnecessary task. The habit of not washing off your makeup at night before sleeping is not a good at all. Here we will share all that can happen to your skin if you become lazy enough to not to clean off the makeup before crashing into the bed at night.

Impact of Makeup over your skin at night

Although the high-quality makeup such as foundation, compact powder, concealor, mascara, eye liner, lip colors and many more such objects instantly enhance your facial beauty and charms. But, the prolonged use of these products can have a strong negative impact over your skin. The products such as foundation and BB creams are skin perfecters and provide coverage to your skin. In simple words, they clog your pores and prolonged application of these products can harm your skin.

Cause Breakouts:
After spending a busy day outside in makeup if you sleep with it over your face, the dust, oil and pollutants get mixed with it. The result is severe clogging of the skin pores that makes it less breathable and more prone to the skin allergies and breakout.

Make Your Skin Prone to Skin Problems:
Many of skin problems occur because we don’t bother to do proper cleansing of the skin before going to sleep. The skin had been exposed to dust, pollution and germs all through the day. These skin harming things get mixed up with the makeup and make your skin ready to get allergic reactions and acne.

Make Your Skin Go Dry and Dull:
Do you notice dryness over your skin and dull complexion! This is caused by sleeping with makeup over your skin. The foundation and all other makeup products gather in skin’s fine lines and enhance their appearance. It can cause to premature aging and wrinkling your skin too. The dead cells of the skin get settled with left over makeup residue and play havoc to the texture and natural suppleness of your skin.

pic for makeup blog

Should I Get My Makeup Done for A First Date?

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Oct 09
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When it comes to first dates, a lot can go potentially wrong than right! It could be the day you finally meet the person you’d end up spending the rest of your life with or you can learn a dating lesson for the rest of your life. Either way, your first date would forever be a part of your memory box. And, while there is a lot you can’t control in a first date – having instant fire and spark with your date, for instance; still there are things you can do to keep things in order.

Getting your makeup and hair done for a first date is one of those things. First impressions play a significant role in setting the tone and mode for the rest of your evening. And, if you aren’t sure what sort of makeup and hair would compliment you the best, just leave it to the professional. Even if you like to think you are a simple and natural girl, remember, it takes effort to look and keep lovely!

Achieving the perfect no-makeup makeup look for a first date might not be easier for you on your own if you’re not a pro! Your foundation can look caked up if you apply too much; or your scars and acne may peek through if you apply a little too much. Over contouring your features may look visible and unflattering. Besides, if you don’t know what sort of lighting would be in the restaurant where you’re going for your first date, selecting the finish of your powder and foundation could be harder than you think.

But, when you let a professional take care of your makeup for a first date, they work in thin layers to make sure you get enough coverage only on the places required. No caking, no breaking out. Pros need how to blend in your eyeshadows, contour, bronzer, blush and lip color in perfect harmony together that you look effortlessly chic and groomed rather than being artificially made up for a casual date night.

Besides, getting your hair done professionally for a first date inculcates oodles of confidence in you. When professional stylists do your hair, they just don’t pull out a trending hairstyle from instagram. Instead, they pick something to flatter and suit your face cut and length, texture and volume. We strongly recommend getting your makeup and hair done professionally for a first date. If nothing, at least you’ll get a chance to pamper yourself.

We have some of the best makeup artists on our platform including Manadana from Sydney, Check out her work here!

Why Should Your Learn to Do Your Makeup By a Professional?

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Oct 08
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We are now offering private one on one or small group makeup lessons in Melbourne but some people might be wondering exactly WHY should i pay to get a makeup artist to teach me makeup?

These are the most common reasons why it pays to get a makeup tutorial from a professional, and how it will save you money and time in the long run.

  1. You’ll learn to apply makeup for everyday wear and for special occasions.
  2. You’ll learn how to use your makeup products effectively and efficiently
  3. You’ll use the products that are right for your skin
  4. You’ll learn about the different types of products out there and discover what ones work for you
  5. Learn the techniques to make applying your makeup for everyday use a breeze

Check the Makeup Lessons available now

 

 

 

Hair Salon Social Media & Marketing Strategies

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Apr 22
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As the owner of Mobile Hairdressers, I’m doing this blog to give you some tips on how to tailor your social media strategy for Hair Salons, Mobile Hairdressers or Makeup Artists.

So, How should you be using social media to generate exposure and real customers for your business?

This first thing i would like to point out it that i don’t only use social media to generate clients.

The top 6 marketing channels i use to promote my business are

  1. Social Media
  2. SEO (Organic Rankings)
  3. Google Adwords
  4. Email Lists
  5. Blogging and Vlogging
  6. Re targeting

So, lets talk hair salon social media and how to implement some hair salon marketing strategies today to engage, increase your brand and generate customers.

  1. Know which social media channels are relevant to your market, know where they are hanging out and use those channels.
  2. Using the correct # and handles, influencers will increase your reach. Don’t use hash tags that don’t have any followers.
  3.  Mix up your content, post content of your work and sharing content of other authority figures
  4. Writing blogs and then posting them through your social channels. Will establish your authority and let your followers know that you know your stuff
  5. Paid social campaigns – Offering something for free or of value and then promote it through social ads, get them to give you their details in exchange to a voucher.

We are currently helping many businesses in Australia to estblish and grow their mobile beauty businesses so if you are one of the following

Then you can learn more about how to grow your beauty business here.

Why Is NOW The BEST Time To Invest Into The Beauty Industry?

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Apr 22
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The Beauty Industry Boom has been going strong for many many years and proving how robust it is surviving global financial crisis’s and bouncing back stronger than before. In times of financial stress beauty products and services are considered a necessity to many Australians and its not something we are willing to forgo when money is right. However, RIGHT NOW the Australian market is strong and Aussies have more disposable income than previous years, one of the many reasons for the continued growth in the industry.

So, what exactly are the main reasons contributing to the billions and billions of dollars that is the Beauty Industry?

  1. An increased demand for beauty services
  2. An increase in “New Markets” e.g DIY beauty or home based products, home based services, beauty trending items lead by both celebrities but also now social media stars or bloggers and new product markets e.g natural and organic to name a few examples.
  3. An increase in discretionary income, people are spending their spare money on looking and feeling good about their appearance.
  4. An increasing demand for higher prices beauty treatments, e.g laser, microdermabrasion, fillers etc.
  5. An increased image consciousness among male demographic.

The expected increase in revenue year on year is 1.3% growth which is huge considering what its work currently. There are reasons, so it might be very tempting to go out and start a beauty business to try and gain a piece of the pie and we encourage anyone to do so, the world is literally your oyster when it comes to demand for beauty. However, be smart about what you decide to do and to further assist you here are the top determining factors which will lead to a successful and profitable hair or beauty industry.

  • Having contact with your key markets (think about how you’re going to reach your market, who is your market, do you know how to market to them?)
  • Use of specialised equipment (whatever product or service you are going to offer make sure you position yourself as a leader with the latest and greatest equipment)
  • Proximity to key markets (Define you market and make sure they exist in your local area)

We are currently helping many businesses in Australia to estblish and grow their mobile beauty businesses so if you are one of the following

Then you can learn more about how to grow your beauty business here.

Melbourne Events to Glam Up For

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Apr 07
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spring-racing
There are always plenty of events on in Melbourne, from Moomba to White Night, to Weddings to Comedy and Theatre right through to Spring Racing Carnival. We thought it would be a fun article to get some of Melbourne Top lifestyle bloggers to get together their answers on what their favourite event to Glam up for.
Our Top 3 Bloggers features this week are Anna Mac, Melbourne My Style & Maid in Melbourne all boasting a cool 10-20,000 followers on Instagram and GROWING. Its pretty clear that these ladies know what they are talking about when it comes to all things fashion related!
So without further a-do here are their FAVOURITE Melbourne events to Glam up for!
When it comes to Melbourne events to glam up for its hands down Spring Racing Carnival and this year i plan on heading out for Derby Day. With a sophisticated monochrome theme, its an amazing day out. Finding an outfit is going to be easy (and cheaper) this year with so many great options to hire everything, even down to head pieces and handbags. When picking heels comfort is key when you are on your feet all day, so thick and wide heels are a must. Keeping it classy for Derby Day i’ll be getting my hair and makeup done and a killer tan is of course the best accessory!
My favourite event is easily the races. Everyone goes all out and gets their head-to-toe glam on Its really the one time of year its appropriate to wear a killer headpiece, matched with the perfect dress, shoes and of course TAN, Full Hair & Makeup!
I would say without a doubt the biggest event to get glammed up for is definitely Spring Racing season particularly Derby Day the most elegant day on the race calendar. Traditionally black and white its a day to dress to impress and be elegant at the same time.
There you have it, these top Melbourne bloggers are all in unison on this one that Spring Racing carnival is the MOST popular event to get glammed up and a must is head to toe glam right from head piece to spray tan. So to make sure you are looking on point this racing season make sure you book in a Mobile Hair or Makeup Artist before your event and pre-order your bronze glow fake tan here!
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